Service design and delivery : how design thinking can innovate business and add value to society /

This book explains the design thinking approach both for designing new services and delivering the services. This approach itself can be applied to areas other than pure services, because it contains the innovative and intrinsic ingredients that can be applied to any human activity. Chapter 1 introd...

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Bibliographic Details
Main Author: Kurokawa, Toshiaki., (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Service systems and innovations in business and society collection.
Subjects:
Online Access:Click to View

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