Online marketing to investors : how to develop effective investor relations /
This book introduces the online marketing and disclosure techniques which enable listed corporations to engage effectively with financial markets. These techniques are part of the discipline of Investor Relations (IR) which is the corporate function responsible for advising the senior officers of a...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Edition: | First edition. |
| Series: | Finance and financial management collection.
|
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- 1. The purpose of investor relations
- 2. The development of investor relations
- 3. The ethics of investor relations
- 4. How the London Stock Exchange works
- 5. Marketing and IR
- 6. Principles of corporate reputation and investor communication
- 7. Crafting an investment thesis
- 8. Crafting the investor marketing strategy
- 9. Executing the strategy
- 10. Introducing the internet
- 11. Using traditional online channels
- 12. Using new and social media
- 13. The future of investor relations
- 14. Case studies
- References
- About the author
- Index.