Online marketing to investors : how to develop effective investor relations /

This book introduces the online marketing and disclosure techniques which enable listed corporations to engage effectively with financial markets. These techniques are part of the discipline of Investor Relations (IR) which is the corporate function responsible for advising the senior officers of a...

Full description

Bibliographic Details
Main Author: Valentine, Daniel R., (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Finance and financial management collection.
Subjects:
Online Access:Click to View