Does marketing need reform? fresh perspectives on the future /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Sheth, Jagdish N., Sisodia, Rajendra.
Format: Electronic eBook
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, c2006.
Subjects:
Online Access:Click to View
Description
Physical Description:vii, 352 p. : ill.
Bibliography:Includes bibliographical references and index.