Table of Contents: Branded women in U.S. television :

Bibliographic Details
Main Author:	Bjelskou, Peter, (Author)
Format:	eBook
Language:	English
Published:	Lanham : Lexington Books, [2015]
Series:	Critical studies in television.
Subjects:	Product placement in mass media > Social aspects > United States. Reality television programs > United States > History and criticism. Branding (Marketing) > United States. Television advertising > United States. Television broadcasting > Social aspects > United States. Women on television. Electronic books.
Online Access:	Click to View

Table of Contents:

Introduction
From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television
Zeitgeist and camp at Bravo TV
The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess
The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan
Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire
Conclusion.