Branded women in U.S. television : when people become corporations - Bjelskou, Peter (Lanham : Lexington Books, 2015)
Introduction -- From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television -- Zeitgeist and camp at Bravo TV -- The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess -- The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan -- Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire -- Conclusion.
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Product placement in mass media -- Social aspects -- United States; Reality television programs -- United States -- History and criticism; Branding (Marketing) -- United States; Television advertising -- United States; Television broadcasting -- Social aspects -- United States; Women on television; Electronic books