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20200520144314.0 |
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150111s2015 nyua foab 001 0 eng d |
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|z 9781631570988
|q paperback
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|a 9781631570995
|q (electronic bk.)
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|a (MiAaPQ)EBC1901828
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|a (Au-PeEL)EBL1901828
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|a (CaPaEBR)ebr11001846
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|a (CaONFJC)MIL688592
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|a (OCoLC)900011106
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|a MiAaPQ
|b eng
|e rda
|e pn
|c MiAaPQ
|d MiAaPQ
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|a HF6146.I58
|b D287 2015
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|a 659.144
|2 23
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|a Davis, Robert,
|d 1967-,
|e author.
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|a Social media branding for small business :
|b the 5-sources model : a manifesto for your branding revolution /
|c Robert Davis.
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|a First edition.
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|a New York, New York (222 East 46th Street, New York, NY 10017) :
|b Business Expert Press,
|c 2015.
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| 300 |
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|a 1 online resource (xvi, 118 pages) :
|b illustrations
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| 336 |
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|a text
|2 rdacontent
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|a computer
|2 rdamedia
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| 338 |
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|a online resource
|2 rdacarrier
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| 490 |
1 |
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|a Digital and social media marketing and advertising collection,
|x 2333-8830
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| 504 |
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|a Includes bibliographical references (pages 105-116) and index.
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|a Preface -- Power and validity -- Key questions -- 1. Why, what, and how? -- Community reboot -- First source: function, shared meaning and objective -- Second source: emotion and your brand loves me -- Third source: self-oriented actualization -- Fourth source: personal and social engagement -- Fifth source: collective relationships -- Next steps -- 2. The importance of social media branding -- Brand as app -- What is a social media community? -- The social media brand and your brand -- Functional vs. emotional -- Relationships and community -- Closing thoughts on the importance of social media branding -- 3. Source 1: functional social media brand -- Problem solving, information search, and feedback -- Prompt action -- Convenience and accessibility -- Closing thoughts on the functional brand -- 4. Source 2: emotional social media brand -- Problem alleviation -- Privilege -- Fantasy -- Curiosity -- Closing thoughts on the emotional brand -- 5. Source 3: self-oriented social media brand -- Self-actualization -- Self-relevance -- Self-branding -- Life arrangements -- Closing thoughts on the self-oriented brand -- 6. Source 4: personal (social) media brand -- Experience exchange -- Community attachment -- Link building -- Social engagement -- Closing thoughts on the personal brand -- 7. Source 5: relational social media brand -- Personalized brand communication -- Fickle relational bonds -- Obliged relational bonds -- Preexisting relational bonds -- Emerged relational bonds -- Casual relational bonds -- Closing thoughts on the relational brand -- 8. Implementing social media branding -- Create functionality through product -- I love, service I use -- Create emotion by tapping into my feelings -- Create the personal and social -- Create relationship -- Being interactive and personal -- Closing thoughts -- 9. Brand building in action -- Case 1. Yarns with Erica and Jess -- Case 2. Westjet Xmas Cheer -- Case 3. Fun with Bitstrips -- Case 4. Communication and social media -- Case 5. Banking and social media -- Case 6. Offline engagement and online community -- Case 7. The human factor -- Case 8. Not much spark in Spark.co.nz -- Suggestion readings -- Index.
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|a Access restricted to authorized users and institutions.
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|a Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I have talked to so many business practitioners who don't like the idea of social media. Often, they say: "We can't do that because of the legal implications!" Or, "We will have to employ more people and we don't have the resources."
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|a Title from PDF title page (viewed on January 11, 2015).
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| 590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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|a Internet advertising.
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| 650 |
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|a Branding (Marketing)
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| 650 |
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|a Social media.
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| 655 |
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4 |
|a Electronic books.
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|i Print version:
|z 9781631570988
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| 797 |
2 |
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|a ProQuest (Firm)
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| 830 |
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|a Digital and social media marketing and advertising collection.
|x 2333-8830
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| 856 |
4 |
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|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1901828
|z Click to View
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