Social media branding for small business : the 5-sources model : a manifesto for your branding revolution /
Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I...
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| Format: | eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Edition: | First edition. |
| Series: | Digital and social media marketing and advertising collection.
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| Subjects: | |
| Online Access: | Click to View |
| Summary: | Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I have talked to so many business practitioners who don't like the idea of social media. Often, they say: "We can't do that because of the legal implications!" Or, "We will have to employ more people and we don't have the resources." |
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| Physical Description: | 1 online resource (xvi, 118 pages) : illustrations |
| Bibliography: | Includes bibliographical references (pages 105-116) and index. |
| ISBN: | 9781631570995 |
| ISSN: | 2333-8830 |
| Access: | Access restricted to authorized users and institutions. |