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|z 9780765623638
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|a 9781315702537
|q (electronic bk.)
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|b .H869 2015
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0 |
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|a 658.8001
|2 22
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| 100 |
1 |
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|a Hunt, Shelby D.,
|e author.
|
| 245 |
1 |
0 |
|a Marketing theory :
|b foundations, controversy, strategy, resource-advantage theory /
|c Shelby D. Hunt.
|
| 264 |
|
1 |
|a Oxfordshire, England ;
|a New York, New York :
|b Routledge,
|c 2015.
|
| 264 |
|
4 |
|c 2010
|
| 300 |
|
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|a 1 online resource (512 pages) :
|b illustrations, charts
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
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|a computer
|2 rdamedia
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| 338 |
|
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|a online resource
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 588 |
|
|
|a Description based on print version record.
|
| 590 |
|
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Marketing research.
|
| 655 |
|
4 |
|a Electronic books.
|
| 776 |
0 |
8 |
|i Print version:
|a Hunt, Shelby D.
|t Marketing theory : foundations, controversy, strategy, resource-advantage theory.
|d Oxfordshire, England ; New York, New York : Routledge, 2015, c2010
|h xvii, 490 pages
|z 9780765623638
|w 2009018628
|
| 797 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1900001
|z Click to View
|
