Description: Marketing theory :

Bibliographic Details
Main Author:	Hunt, Shelby D., (Author)
Format:	eBook
Language:	English
Published:	Oxfordshire, England ; New York, New York : Routledge, 2015.
Subjects:	Marketing. Marketing research. Electronic books.
Online Access:	Click to View

Description
Physical Description:	1 online resource (512 pages) : illustrations, charts
Bibliography:	Includes bibliographical references and index.
ISBN:	9781315702537