New product forecasting an applied approach /
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Armonk, N.Y. :
M.E. Sharpe, Inc.,
c2006.
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Foundations of applied new product forecasting
- Introduction to applied new product forecasting
- Clarifying the terminology of product, service, and/or offering
- A new product forecasting directive
- Beginning the new product forecasting endeavor
- Types of new product estimates
- New product planning versus new product forecasting
- Types of new products
- New product forecasting techniques
- New product forecasting strategy : linking techniques to type of new product
- Key concepts
- Discussion questions
- New product development and new product forecasting: process and structure
- The new product development process
- Using teams to structure new product development
- The new product forecasting process
- Assumptions management
- S&op and new product forecasting
- Key concepts
- Discussion questions
- New product forecasting techniques
- Judgmental new product forecasting techniques
- Jury of executive opinion
- Sales force composite
- Scenario analysis
- Delphi method
- Assumptions-based modeling
- Using assumptions-based models to identify critical assumptions and examine risk
- Decision trees
- Markov process model
- Key concepts
- Discussion questions
- Customer/market research techniques for new product forecasting
- Concept testing
- Product use testing
- Market testing
- Conjoint analysis
- Quality function deployment
- The kano model
- Key concepts
- Discussion questions
- Time series techniques for new product forecasting
- Look-like analysis (analogous forecasting)
- Diffusion modeling
- Composite curve approach
- Key concepts
- Discussion questions
- Regression analysis for new product forecasting
- Correlation
- Regression analyses
- Final comments on regression analyses
- Key concepts
- Discussion questions
- Managerial considerations for applied new product forecasting
- Special topics in new product forecasting
- Understanding the launch phenomenon
- The launch cycle
- Pre-launch preparation : launch control protocol
- Launch tracking and the launch scorecard
- Special new product forecasting issues
- Key concepts
- Discussion questions
- New product forecasting benchmarks
- Review of literature on new product forecasting practices
- New product forecasting benchmarks
- Final observations
- Implications for your company's new product forecasting process
- Key concepts
- Discussion questions.