New product forecasting an applied approach /

Bibliographic Details
Main Author: Kahn, Kenneth B.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, Inc., c2006.
Subjects:
Online Access:Click to View
Description
Physical Description:xviii, 157 p. : ill.
Bibliography:Includes bibliographical references (p. 149-152) and index.