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Youthnation : building remarkable brands in a youth-driven culture /

Bibliographic Details
Main Author: Britton, Matthew, (Author)
Other Authors: Lucio, Antonio, (Author of introduction, etc.)
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2015.
Subjects:
Young adult consumers.
Marketing.
Advertising.
Target marketing.
Young adults > Attitudes.
Young adults > Conduct of life.
Electronic books.
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Internet

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