Public Relations : An Easy, Step-by-step Guide to Creating a Public Relations Plan.
In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn't and discover how...
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Cork :
BookBaby,
2014.
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Cover Page
- Title Page
- Copyright
- Table of Contents
- Introduction
- Part 1: What is Public Relations?
- Why is Public Relations important to my business?
- Aim to become your own PR agency (rethink this positioning)
- Part 2: Media Relations &
- Media Planning
- What is media planning?
- Part 3: News Releases (Press Release)
- The 5 We The structure of a press release
- Part 4: Press Kits (Media Kits)
- What is a media kit?
- Why is a media kit important for my business?
- Part 5: Press Conferences (Media Outreach)
- What is a press conference?
- Why hold a press conference?
- How to hold a press conference
- Part 6: Special Event Planning &
- Development
- What is event planning?
- What is the importance of event planning?
- How to plan a successful event
- Part 7: Media Monitoring &
- Evaluation
- What is media monitoring and evaluation?
- Why is it important to monitor media?
- How to monitor media
- Part 8: Trade Shows
- Planning for a trade show
- Your trade show display
- How to drive traffic to your booth
- Conclusion
- About the Author.