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|a 659.2;808
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|a Wigglesworth, Pamela.
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|a Public Relations :
|b An Easy, Step-by-step Guide to Creating a Public Relations Plan.
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|a Cork :
|b BookBaby,
|c 2014.
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|c Ã2014.
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|a 1 online resource (65 pages)
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Cover Page -- Title Page -- Copyright -- Table of Contents -- Introduction -- Part 1: What is Public Relations? -- Why is Public Relations important to my business? -- Aim to become your own PR agency (rethink this positioning) -- Part 2: Media Relations & -- Media Planning -- What is media planning? -- Part 3: News Releases (Press Release) -- The 5 We The structure of a press release -- Part 4: Press Kits (Media Kits) -- What is a media kit? -- Why is a media kit important for my business? -- Part 5: Press Conferences (Media Outreach) -- What is a press conference? -- Why hold a press conference? -- How to hold a press conference -- Part 6: Special Event Planning & -- Development -- What is event planning? -- What is the importance of event planning? -- How to plan a successful event -- Part 7: Media Monitoring & -- Evaluation -- What is media monitoring and evaluation? -- Why is it important to monitor media? -- How to monitor media -- Part 8: Trade Shows -- Planning for a trade show -- Your trade show display -- How to drive traffic to your booth -- Conclusion -- About the Author.
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|a In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn't and discover how you can make PR part of your marketing strategy.
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|a Description based on publisher supplied metadata and other sources.
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|a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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| 650 |
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|a Corporations -- Public relations.;Public relations -- United States.
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| 655 |
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|a Electronic books.
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|i Print version:
|a Wigglesworth, Pamela
|t Public Relations
|d Cork : BookBaby,c2014
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| 797 |
2 |
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|a ProQuest (Firm)
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| 856 |
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|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1854632
|z Click to View
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