The marketing pathfinder : key concepts and cases for marketing strategy and decision making /

Bibliographic Details
Main Author: Stewart, David, 1948- (Author)
Format: eBook
Language:English
Published: Chichester, West Sussex, [England] : John Wiley & Sons, 2014.
Subjects:
Online Access:Click to View
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100 1 |a Stewart, David,  |d 1948-  |e author. 
245 1 4 |a The marketing pathfinder :  |b key concepts and cases for marketing strategy and decision making /  |c David Stewart and Michael Saren. 
264 1 |a Chichester, West Sussex, [England] :  |b John Wiley & Sons,  |c 2014. 
264 4 |c 2014 
300 |a 1 online resource (283 pages) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing  |x Management. 
650 0 |a Strategic planning. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Stewart, David, 1948-  |t Marketing pathfinder : key concepts and cases for marketing strategy and decision making.  |d Chichester, West Sussex, [England] : John Wiley & Sons, c2015   |h v, 262 pages   |z 9781119961765   |w 2014020570 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1822528  |z Click to View