Herding cats : a strategic approach to social media marketing /
One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat, ha...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
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| Edition: | First edition. |
| Series: | 2014 digital library.
Digital and social media marketing and advertising collection. |
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- 1. Who are you and why should we care?
- 2. Customer engagement
- 3. It's story time!
- 4. Creating your content
- 5. If content is king, then distribution is queen: how to manage your story across social media
- 6. Social media analytics: CSI meets advertising
- 7. Social media marketing best practices
- 8. The new front line
- Notes
- References
- Index.