Developing successful marketing strategies /
Uses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. Central to the development of marketing strategy is the use of the...
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| Format: | eBook |
| Language: | English |
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New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
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| Edition: | First edition. |
| Series: | Marketing strategy collection.
2014 digital library. |
| Subjects: | |
| Online Access: | Click to View |
| Summary: | Uses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. The book neatly weaves the process of developing a marketing strategy with the use of the marketing mix. Throughout the book examples are given to clarify the theories and guide the reader through the strategic marketing planning process. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique marketing challenges as well. |
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| Item Description: | Part of: 2014 digital library. |
| Physical Description: | 1 online resource (xv, 148 pages) |
| Bibliography: | Includes bibliographical references (page [143]) and index. |
| ISBN: | 9781606499610 |
| ISSN: | 2150-9662 |
| Access: | Access restricted to authorized users and institutions. |