Merchants of menace : the business of horror cinema /
| Format: | eBook |
|---|---|
| Language: | English |
| Published: |
New York :
Bloomsbury,
2014.
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Production lines, trends, and cycles. "House of horrors": corporate strategy at Universal Pictures in the 1930s / Kyle Edwards
- The undead of Hollywood and poverty row: the influence of studio-era industrial patterns on zombie film production, 1932-46 / Todd K. Platts
- By the book: American horror cinema and horror literature of the late 1960s and 1970s / Peter Hutchings
- Risen from the vaults: recent horror film remakes and the American film industry / Kevin Heffernan
- Monster factory: international dynamics of the Australian horror movie industry / Mark David Ryan
- Film content, style, and themes. "Bad medicine": the psychiatric profession's interventions into the business of postwar horror / Tim Snelson
- Horror film atmosphere as anti-narrative (and vice versa) / Robert Spadoni
- "A kind of Bacall quality?: Jamie Lee Curtis, stardom, and gentrifying non-Hollywood horror / Richard Nowell
- "New decade, new rules": rebooting the scream franchise in the digital age / Valerie Wee
- Movie marketing, branding, and distribution. "Hot profits out of cold shivers!": horror, the first run market, and the Hollywood studios, 1938-42 / Mark Jancovich
- Strange enjoyments: the marketing and reception of horror in the civil rights era black press / Mikal J. Gaines
- Bids for distinction: the critical-industrial function of the horror auteur / Joe Tompkins
- Low budgets, no budgets, and digital-video nasties: recent British horror and informal distribution / Johnny Walker
- Hammer 2.0: legacy, modernization, and hammer horror as a heritage brand / Matt Hills.