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03364nam a2200433 i 4500 |
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EBC1649332 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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cr cnu|||||||| |
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140127s2014 nyuad ob 001 0 eng|d |
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|z 9781623568795 (hardback : alk. paper)
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|z 9781623564209 (pbk. : alk. paper)
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|a 9781623563943 (e-book)
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|a (MiAaPQ)EBC1649332
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|a (Au-PeEL)EBL1649332
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|a (CaPaEBR)ebr10844249
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|a (OCoLC)873141851
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|a MiAaPQ
|b eng
|e rda
|e pn
|c MiAaPQ
|d MiAaPQ
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4 |
|a PN1995.9.H6
|b M48 2014
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0 |
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|a 791.43/6164
|2 23
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|a Merchants of menace :
|b the business of horror cinema /
|c edited by Richard Nowell.
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| 264 |
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|a New York :
|b Bloomsbury,
|c 2014.
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| 300 |
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|a 1 online resource (279 pages) :
|b illustrations
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a computer
|2 rdamedia
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| 338 |
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|a online resource
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Production lines, trends, and cycles. "House of horrors": corporate strategy at Universal Pictures in the 1930s / Kyle Edwards -- The undead of Hollywood and poverty row: the influence of studio-era industrial patterns on zombie film production, 1932-46 / Todd K. Platts -- By the book: American horror cinema and horror literature of the late 1960s and 1970s / Peter Hutchings -- Risen from the vaults: recent horror film remakes and the American film industry / Kevin Heffernan -- Monster factory: international dynamics of the Australian horror movie industry / Mark David Ryan -- Film content, style, and themes. "Bad medicine": the psychiatric profession's interventions into the business of postwar horror / Tim Snelson -- Horror film atmosphere as anti-narrative (and vice versa) / Robert Spadoni --"A kind of Bacall quality?: Jamie Lee Curtis, stardom, and gentrifying non-Hollywood horror / Richard Nowell -- "New decade, new rules": rebooting the scream franchise in the digital age / Valerie Wee -- Movie marketing, branding, and distribution. "Hot profits out of cold shivers!": horror, the first run market, and the Hollywood studios, 1938-42 / Mark Jancovich -- Strange enjoyments: the marketing and reception of horror in the civil rights era black press / Mikal J. Gaines -- Bids for distinction: the critical-industrial function of the horror auteur / Joe Tompkins -- Low budgets, no budgets, and digital-video nasties: recent British horror and informal distribution / Johnny Walker -- Hammer 2.0: legacy, modernization, and hammer horror as a heritage brand / Matt Hills.
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| 588 |
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|a Description based on print version record.
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| 590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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|a Horror films
|x History and criticism.
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| 650 |
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|a Horror films
|x Production and direction.
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| 650 |
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0 |
|a Horror films
|x Marketing.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Nowell, Richard,
|e editor of compilation.
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| 776 |
0 |
8 |
|i Print version:
|t Merchants of menace : the business of horror cinema.
|d New York : Bloomsbury, 2014
|h xiv, 264 pages
|z 9781623564209
|w (DLC)10844249
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| 797 |
2 |
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|a ProQuest (Firm)
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| 856 |
4 |
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|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1649332
|z Click to View
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