Leading edge marketing : turning technology into value /
Leading Edge Marketing was inspired by the response to several of my articles and speeches, notably The Five Ps of Marketing (www.The5Ps .com). This book is a comprehensive blueprint of the concepts presented in the article. Leading Edge Marketing is intended for anyone who wants to learn how to ide...
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| Format: | eBook |
| Language: | English |
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New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
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| Edition: | First edition. |
| Series: | 2014 digital library.
Marketing strategy collection. |
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Foreword
- Acknowledgments
- Preface
- 1. Introduction
- 2. The basics: the 5 Ps: basic components of the framework
- 3. The marketing process, putting it into action
- Epilogue
- Notes
- References
- Index.