Leading edge marketing : turning technology into value /
Leading Edge Marketing was inspired by the response to several of my articles and speeches, notably The Five Ps of Marketing (www.The5Ps .com). This book is a comprehensive blueprint of the concepts presented in the article. Leading Edge Marketing is intended for anyone who wants to learn how to ide...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
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| Edition: | First edition. |
| Series: | 2014 digital library.
Marketing strategy collection. |
| Subjects: | |
| Online Access: | Click to View |
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| 100 | 1 | |a Williams, Veronica A., |e author. | |
| 245 | 1 | 0 | |a Leading edge marketing : |b turning technology into value / |c Veronica A. Williams. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) : |b Business Expert Press, |c 2014. | |
| 300 | |a 1 online resource (xiv, 228 pages) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Marketing strategy collection, |x 2150-9662 | |
| 500 | |a Part of: 2014 digital library. | ||
| 504 | |a Includes bibliographical references (page [223]) and index. | ||
| 505 | 0 | |a Foreword -- Acknowledgments -- Preface -- 1. Introduction -- 2. The basics: the 5 Ps: basic components of the framework -- 3. The marketing process, putting it into action -- Epilogue -- Notes -- References -- Index. | |
| 506 | |a Access restricted to authorized users and institutions. | ||
| 520 | 3 | |a Leading Edge Marketing was inspired by the response to several of my articles and speeches, notably The Five Ps of Marketing (www.The5Ps .com). This book is a comprehensive blueprint of the concepts presented in the article. Leading Edge Marketing is intended for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services. The essence of my book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits...with integrity. Leading Edge Marketing is a comprehensive guide to deliver a winning solution--from concept to profit. Reprinted with permission from The5Ps.com. | |
| 588 | |a Title from PDF title page (viewed on March 27, 2014). | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Technology |x Marketing. | |
| 653 | |a product | ||
| 653 | |a price | ||
| 653 | |a packaging | ||
| 653 | |a place | ||
| 653 | |a promotion | ||
| 653 | |a The 5 Ps | ||
| 653 | |a marketing | ||
| 653 | |a management | ||
| 653 | |a advertising | ||
| 653 | |a strategy | ||
| 653 | |a principles | ||
| 653 | |a techniques | ||
| 653 | |a tools | ||
| 653 | |a profit | ||
| 653 | |a business | ||
| 653 | |a information technology | ||
| 653 | |a IT | ||
| 653 | |a telecommunications | ||
| 653 | |a computing | ||
| 653 | |a software | ||
| 653 | |a computers | ||
| 653 | |a phones | ||
| 653 | |a cell phone | ||
| 653 | |a PDA | ||
| 653 | |a systems solution | ||
| 653 | |a tablet | ||
| 653 | |a channel | ||
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |z 9781606496060 |
| 797 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a 2014 digital library. | |
| 830 | 0 | |a Marketing strategy collection. |x 2150-9662 | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1643811 |z Click to View |