Social marketing to protect the environment : what works /

Bibliographic Details
Other Authors: McKenzie-Mohr, Doug, 1959-
Format: eBook
Language:English
Published: Thousand Oaks : Sage Publications, [2012]
Subjects:
Online Access:Click to View
Table of Contents:
  • section I. Introduction
  • section II. Influencing behaviors in the residential sector
  • section III. Influencing behaviors in the commercial sector
  • section IV. Going forward.