Social marketing to protect the environment : what works - McKenzie-Mohr, Doug, 1959- (Thousand Oaks : Sage Publications, 2012)
section I. Introduction -- section II. Influencing behaviors in the residential sector -- section III. Influencing behaviors in the commercial sector -- section IV. Going forward.
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Social marketing; Green marketing; Electronic books