Storyscaping : stop creating ads, start creating worlds /
| Main Author: | Legorburu, Gaston. |
|---|---|
| Other Authors: | McColl, Darren., Starr, John., Bellumio, Ariel., Ferrazza, Francis., Caballero, Antonio. |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
2014.
|
| Subjects: | |
| Online Access: | Click to View |
Similar Items
-
Herding cats : a strategic approach to social media marketing /
by: Rohm, Andrew.,, et al.
Published: (2014) -
The Routledge companion to advertising and promotional culture
Published: (2013) -
What's in a name? advertising and the concept of brands /
by: Jones, John Philip.
Published: (2003) -
Creating signature stories : strategic messaging that persuades, energizes and inspires /
by: Aaker, David A.,
Published: (2018) -
Beyond advertising : creating value through all customer touchpoints /
by: Wind, Yoram,, et al.
Published: (2016)


