Storyscaping : stop creating ads, start creating worlds - Legorburu, Gaston; McColl, Darren; Starr, John.; Bellumio, Ariel; Ferrazza, Francis; Caballero, Antonio (Hoboken, New Jersey : Wiley, 2014)
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Advertising; Storytelling; Branding (Marketing); Electronic books