Concise encyclopedia of advertising /

Bibliographic Details
Main Author: Clow, Kenneth E.
Other Authors: Baack, Donald.
Format: eBook
Language:English
Published: New York : Routledge, 2012.
Subjects:
Online Access:Click to View
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100 1 |a Clow, Kenneth E. 
245 1 0 |a Concise encyclopedia of advertising /  |c Kenneth E. Clow, PhD, Donald Baack, PhD. 
264 1 |a New York :  |b Routledge,  |c 2012. 
264 4 |c 2005 
300 |a 1 online resource (228 pages) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a First published by Best Business Books and The Haworth Reference Press. 
504 |a Includes bibliographical references and index. 
588 |a Description based on online resource; title from PDF title page (ebrary, viewed January 21, 2014). 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Advertising  |v Encyclopedias. 
655 4 |a Electronic books. 
700 1 |a Baack, Donald. 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1588556  |z Click to View