Concise encyclopedia of advertising /

Bibliographic Details
Main Author: Clow, Kenneth E.
Other Authors: Baack, Donald.
Format: eBook
Language:English
Published: New York : Routledge, 2012.
Subjects:
Online Access:Click to View
Description
Item Description:First published by Best Business Books and The Haworth Reference Press.
Physical Description:1 online resource (228 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9781315808697