A profile of the United States toy industry : serious fun /
The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an enter...
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| Format: | eBook |
| Language: | English |
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New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2013.
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| Edition: | First edition. |
| Series: | 2013 digital library.
Industry profiles collection. |
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Acknowledgements
- Introduction
- 1. A brief history of the U.S. toy industry
- 2. The toy industry by size and category
- 3. Product still rules
- 4. Buying and selling
- 5. Creating desire: licensing, advertising & marketing
- 6. The money game: the financial realities of the toy industry
- 7. So you still want to play?
- Epilogue
- Bibliography
- Index.