A profile of the United States toy industry : serious fun /

The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an enter...

Full description

Bibliographic Details
Main Author: Byrne, Christopher., (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Edition:First edition.
Series:2013 digital library.
Industry profiles collection.
Subjects:
Online Access:Click to View
LEADER 04299nam a2200853 i 4500
001 EBC1520755
003 MiAaPQ
005 20200520144314.0
006 m o d |
007 cr cnu||||||||
008 131217s2013 nyu foab 001 0 eng d
020 |z 9781606495100 (paperback) 
020 |a 9781606495117  |q (electronic bk.) 
035 |a (MiAaPQ)EBC1520755 
035 |a (Au-PeEL)EBL1520755 
035 |a (CaPaEBR)ebr10810731 
035 |a (CaONFJC)MIL544595 
035 |a (OCoLC)865549335 
040 |a MiAaPQ  |b eng  |e rda  |e pn  |c MiAaPQ  |d MiAaPQ 
043 |a n-us--- 
050 4 |a HD9993.T693U5  |b B976 2013 
082 0 |a 338.7688720973  |2 23 
100 1 |a Byrne, Christopher.,  |e author. 
245 1 2 |a A profile of the United States toy industry :  |b serious fun /  |c Christopher Byrne. 
250 |a First edition. 
264 1 |a New York, New York (222 East 46th Street, New York, NY 10017) :  |b Business Expert Press,  |c 2013. 
300 |a 1 online resource (xvi, 145 pages) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 1 |a Industry profiles collection 
500 |a Part of: 2013 digital library. 
504 |a Includes bibliographical references (page [141]) and index. 
505 0 |a Acknowledgements -- Introduction -- 1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising & marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue -- Bibliography -- Index. 
506 |a Access restricted to authorized users and institutions. 
520 3 |a The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an entertainment business. The fact is it's all of these businesses, each of which addresses and responds to market forces differently. And often, especially with the larger, publicly traded companies -- all of these businesses share a balance sheet. Toy consumers are equally diverse, ranging from grandparents planning a splurge, to parents hoping to give their kids a leg up in learning to kids parting with their pocket change. They cross every demographic category. As we often say, if you're going to reproduce and buy stuff -- or if you know someone who is -- you're a toy consumer. And, those consumers have more than 160,000 different toys to choose from at any time -- ranging from the hot, TV-promoted items to inexpensive impulse toys. It's also the only industry where the performance of a multi-billion, multinational company can be largely dependent on the whims of an 8- year-old. 
588 |a Title from PDF title page (viewed on December 17, 2013). 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Toy industry  |z United States. 
653 |a Mattel 
653 |a operations management 
653 |a product management 
653 |a game development 
653 |a game manufacturing 
653 |a toy marketing 
653 |a toy merchandising 
653 |a toy retailing 
653 |a toy manufacturing 
653 |a toys 
653 |a Hasbro 
653 |a LeapFrog 
653 |a Spin Master 
653 |a VTECH 
653 |a MEGA 
653 |a LEGO 
653 |a Toys "R" Us 
653 |a Kmart/Sears 
653 |a Target 
653 |a Wal-Mart 
653 |a Amazon 
653 |a eBay 
653 |a hot toys 
653 |a toy design 
653 |a toy promotion 
653 |a toy consumers 
653 |a toy advertising 
653 |a Consumer Products Safety Commission 
653 |a Toy Industry Association 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |z 9781606495100 
797 2 |a ProQuest (Firm) 
830 0 |a 2013 digital library. 
830 0 |a Industry profiles collection. 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1520755  |z Click to View