Big data marketing : engage your customers more effectively and drive value /

Bibliographic Details
Main Author: Arthur, Lisa.
Format: eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Subjects:
Online Access:Click to View
Description
Physical Description:1 online resource (208 pages) : color illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781118734056