APA Citation

Arthur, L. (2013). Big data marketing: Engage your customers more effectively and drive value. Hoboken, New Jersey: John Wiley & Sons, Inc..

Chicago Style Citation

Arthur, Lisa. Big Data Marketing: Engage Your Customers More Effectively and Drive Value. Hoboken, New Jersey: John Wiley & Sons, Inc., 2013.

MLA Citation

Arthur, Lisa. Big Data Marketing: Engage Your Customers More Effectively and Drive Value. Hoboken, New Jersey: John Wiley & Sons, Inc., 2013.

Warning: These citations may not always be 100% accurate.