Table of Contents: Maximize your social :

Bibliographic Details
Main Author:	Schaffer, Neal.
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2013.
Subjects:	Branding (Marketing) Customer relations. Information technology > Management. Social media. Electronic books.
Online Access:	Click to View

Table of Contents:

Introduction
Reality check : the permeating trends of social media & social business
A social media strategy : the framework for the ever-changing world of social media
Determining objectives and background for your social
Audit your social
Acknowledgments.