Dictionary of advertising and marketing concepts /

"From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and...

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Bibliographic Details
Main Author: Berger, Arthur Asa, 1933-
Format: eBook
Language:English
Published: Walnut Creek, CA : Left Coast Press, [2013]
Subjects:
Online Access:Click to View
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