One-to-one web marketing build a relationship marketing strategy one customer at a time /

Bibliographic Details
Main Author: Allen, Cliff, 1948-
Corporate Author: ProQuest (Firm)
Other Authors: Kania, Deborah, 1963-, Yaeckel, Beth.
Format: Electronic eBook
Language:English
Published: New York : John Wiley, 2001.
Edition:2nd ed.
Subjects:
Online Access:Click to View
Description
Item Description:"Wiley computer publishing".
Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998.
Includes index.
Physical Description:xv, 351 p. : ill.
ISBN:0471013714 (electronic bk.)