Allen, C., Kania, D., & Yaeckel, B. (2001). One-to-one web marketing: Build a relationship marketing strategy one customer at a time (2nd ed.). New York: John Wiley.
Chicago Style CitationAllen, Cliff, Deborah Kania, and Beth Yaeckel. One-to-one Web Marketing: Build a Relationship Marketing Strategy One Customer At a Time. 2nd ed. New York: John Wiley, 2001.
MLA CitationAllen, Cliff, Deborah Kania, and Beth Yaeckel. One-to-one Web Marketing: Build a Relationship Marketing Strategy One Customer At a Time. 2nd ed. New York: John Wiley, 2001.
Warning: These citations may not always be 100% accurate.