Table of Contents: Content to commerce

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Content to commerce engaging consumers across paid, owned, and earned channels /

Bibliographic Details
Main Author:	Savar, Avi, 1973-
Corporate Author:	ProQuest (Firm)
Format:	Electronic eBook
Language:	English
Published:	Hoboken : Wiley, 2013.
Subjects:	Social marketing. Internet marketing. Electronic books.
Online Access:	Click to View

Table of Contents:

About this book
Cast of characters
Foreword
Preface
Acknowledgments
Introduction
Notes
Brand as network
Beyond publishing
Social media is an octopus
Social is a complex system
The brand network
Epilogue
The question.