|
|
|
|
| LEADER |
01598nam a2200373 a 4500 |
| 001 |
EBC1187164 |
| 003 |
MiAaPQ |
| 005 |
20200520144314.0 |
| 006 |
m o d | |
| 007 |
cr cn||||||||| |
| 008 |
130208s2013 njuad sb 001 0 eng d |
| 010 |
|
|
|z 2013001304
|
| 020 |
|
|
|z 9781118480182 (cloth)
|
| 020 |
|
|
|a 9781118660614 (electronic bk.)
|
| 035 |
|
|
|a (MiAaPQ)EBC1187164
|
| 035 |
|
|
|a (Au-PeEL)EBL1187164
|
| 035 |
|
|
|a (CaPaEBR)ebr10700375
|
| 035 |
|
|
|a (CaONFJC)MIL491912
|
| 035 |
|
|
|a (OCoLC)849723678
|
| 040 |
|
|
|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
|
| 050 |
|
4 |
|a HF5414
|b .S378 2013
|
| 082 |
0 |
4 |
|a 658.8/72
|2 23
|
| 100 |
1 |
|
|a Savar, Avi,
|d 1973-
|
| 245 |
1 |
0 |
|a Content to commerce
|h [electronic resource] :
|b engaging consumers across paid, owned, and earned channels /
|c Avi Savar.
|
| 260 |
|
|
|a Hoboken :
|b Wiley,
|c 2013.
|
| 300 |
|
|
|a xlvi, 242 p. :
|b ill. (some col.)
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question.
|
| 533 |
|
|
|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Social marketing.
|
| 650 |
|
0 |
|a Internet marketing.
|
| 655 |
|
4 |
|a Electronic books.
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1187164
|z Click to View
|
