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01460nam a2200397 a 4500 |
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EBC1172919 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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120927s2013 nyua sb 001 0 eng d |
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|z 2012037242
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|z 9780415672795 (hardback)
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|z 9780415672801 (pbk.)
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|a 9780203130322 (electronic bk.)
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|a (MiAaPQ)EBC1172919
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|a (Au-PeEL)EBL1172919
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|a (CaPaEBR)ebr10690072
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|a (CaONFJC)MIL479523
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|a (OCoLC)843639829
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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4 |
|a HF6146.I58
|b P76 2013
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0 |
4 |
|a 658.8
|2 23
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| 245 |
0 |
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|a Promotional culture and convergence
|h [electronic resource] :
|b markets, methods, media /
|c edited by Helen Powell.
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| 260 |
|
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|a New York :
|b Routledge,
|c 2013.
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| 300 |
|
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|a x, 238 p. :
|b ill.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a pt. I. Methods in context -- pt. II. Media in context.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Internet advertising.
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| 650 |
|
0 |
|a Interactive marketing.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Powell, Helen.
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| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1172919
|z Click to View
|
