Promotional culture and convergence markets, methods, media - Powell, Helen; ProQuest (Firm) (New York : Routledge, 2013)
pt. I. Methods in context -- pt. II. Media in context.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Internet advertising; Interactive marketing; Branding (Marketing); Electronic books