Designing B2B brands lessons from Deloitte and 182,000 brand managers /

Bibliographic Details
Main Author: Martinez Onaindia, Carlos.
Corporate Author: ProQuest (Firm)
Other Authors: Resnick, Brian, 1974-
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : Wiley, c2013.
Subjects:
Online Access:Click to View
Description
Item Description:Includes index.
Physical Description:xiii, 209 p. : col. ill., col. ports.
ISBN:9781118554432 (electronic bk.)