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120817s2013 enka sb 001 0 eng d |
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|z 2012031573
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|z 9780415783330 (hbk.)
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|z 9780415783347 (pbk.)
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|a 9780203071663 (electronic bk.)
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|c MiAaPQ
|d MiAaPQ
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|a f------
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|a HF5415.12.A35
|b M37 2013
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4 |
|a 658.80096
|2 23
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| 245 |
0 |
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|a Marketing management and strategy
|h [electronic resource] :
|b an African casebook /
|c edited by George Tesar and John Kuada.
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| 260 |
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|a Abingdon, Oxon :
|b Routledge,
|c 2013.
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| 300 |
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|a xviii, 257 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a An assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Marketing
|z Africa.
|
| 650 |
|
0 |
|a Marketing
|x Management
|v Case studies.
|
| 650 |
|
0 |
|a Strategic planning
|z Africa
|v Case studies.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Tesar, George.
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| 700 |
1 |
|
|a Kuada, John E.
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1125188
|z Click to View
|
