Description: Marketing management and strategy

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Tesar, George., Kuada, John E.
Format:	Electronic eBook
Language:	English
Published:	Abingdon, Oxon : Routledge, 2013.
Subjects:	Marketing > Africa. Marketing > Management > Case studies. Strategic planning > Africa > Case studies. Electronic books.
Online Access:	Click to View

Description
Physical Description:	xviii, 257 p. : ill.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780203071663 (electronic bk.)