The Routledge companion to advertising and promotional culture
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| Format: | Electronic eBook |
| Language: | English |
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New York :
Routledge,
2013.
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| Online Access: | Click to View |
Table of Contents:
- Introduction
- Historical perspectives
- Origins of modern consumption : advertising, new goods, and a new generation, 1890-1930 / Gary Cross
- "Sentimental 'greenbacks" of civilization" : cartes de visite and the pre-history of self-branding / Alison Hearn
- The fight against critics and the discovery of "spin" : American advertising in the 1930s and 40s / Inger L. Stole
- Cultivating the romance of place : marketing as popular geography / Richard K. Popp
- Political economy
- Regulating integrated advertising / Christina Spurgeon
- Cross-media promotion and media synergy : practices, problems and policy responses / Jonathan Hardy
- Media buying : the new power of advertising / Joseph Turow
- Globalization
- The advertising industry in Latin America : a regional portrait / John Sinclair
- Globalization, penetration, and transformation : a critical analysis of transnational advertising agencies in Asia / Kwangmi Ko Kim and Hong Cheng
- The ties that bind : US Hispanic advertising and the tension between global and local forces / Christopher A. Chavez
- The transnational promotional class and the circulation of value(s) / Melissa Aronczyk
- Audiences as labor, consumers, interpreters, fans
- Commodifying free labor online: social media, audiences, and advertising / Nicole S. Cohen
- The impact of social media on imaginary social relationships with media figures/celebrities who appear in advertising / Neil M. Alperstein
- Health literacy in DTCA 2.0 : digital and social media frontiers / Ashli Quesinberry Stokes
- Identities
- The new "real women" of advertising : subjects, experts, and producers in the interactive era / Brooke Erin Duffy
- "Brut slaps" and twins : hypercommercialized sports media and the intensification of gender ideology / Matthew P. McAllister and Chenjerai Kumanyika
- The ghosts of mad men : race and gender inequality inside American advertising agencies / Christopher Boulton
- Governing taste : packaged foods, inscription devices, nutrition, and the child / Charlene Elliott
- Social institutions
- The new refeudalization of the public sphere / Jamie Warner
- Rate your knowledge: the branded university / Sarah Banet-Weiser
- Now hear this : the state of promotion and popular music / Devon Powers
- Property porn : an analysis of online real estate advertising / Jacqueline Botterill
- Everyday life
- "Brand you!" : the business of personal branding and community in anxious times / Christine Harold
- Back to the future : gifts, friendship, and the re-figuration of advertising space / Iain MacRury
- Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits / Mara Einstein
- From advergames to branded worlds : the commercialization of digital gaming / Sara M. Grimes
- The environment
- The "crying Indian", corporations, and environmentalism : a half-century of struggle over environmental messaging / Robin Andersen
- Behind the green curtain : constructing the green consumer with contemporary environmental advertising / Colleen Connolly-Ahern and Lee Ahern
- The paradox of materiality : fashion, marketing, and the planetary ecology / Juliet B. Schor.