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20200520144314.0 |
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120803s2013 nyua sb 001 0 eng d |
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|z 2012028672
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|z 9780415888011 (hardback)
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|a 9780203071434 (electronic bk.)
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HF5823
|b .R6788 2013
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4 |
|a 659.1
|2 23
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| 245 |
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|a The Routledge companion to advertising and promotional culture
|h [electronic resource] /
|c edited by Matthew P. McAllister, Emily West.
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| 260 |
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|a New York :
|b Routledge,
|c 2013.
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| 300 |
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|a xix, 464 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
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|a Introduction -- Historical perspectives -- Origins of modern consumption : advertising, new goods, and a new generation, 1890-1930 / Gary Cross -- "Sentimental 'greenbacks" of civilization" : cartes de visite and the pre-history of self-branding / Alison Hearn -- The fight against critics and the discovery of "spin" : American advertising in the 1930s and 40s / Inger L. Stole -- Cultivating the romance of place : marketing as popular geography / Richard K. Popp -- Political economy -- Regulating integrated advertising / Christina Spurgeon -- Cross-media promotion and media synergy : practices, problems and policy responses / Jonathan Hardy -- Media buying : the new power of advertising / Joseph Turow -- Globalization -- The advertising industry in Latin America : a regional portrait / John Sinclair -- Globalization, penetration, and transformation : a critical analysis of transnational advertising agencies in Asia / Kwangmi Ko Kim and Hong Cheng -- The ties that bind : US Hispanic advertising and the tension between global and local forces / Christopher A. Chavez -- The transnational promotional class and the circulation of value(s) / Melissa Aronczyk -- Audiences as labor, consumers, interpreters, fans -- Commodifying free labor online: social media, audiences, and advertising / Nicole S. Cohen -- The impact of social media on imaginary social relationships with media figures/celebrities who appear in advertising / Neil M. Alperstein -- Health literacy in DTCA 2.0 : digital and social media frontiers / Ashli Quesinberry Stokes -- Identities -- The new "real women" of advertising : subjects, experts, and producers in the interactive era / Brooke Erin Duffy -- "Brut slaps" and twins : hypercommercialized sports media and the intensification of gender ideology / Matthew P. McAllister and Chenjerai Kumanyika -- The ghosts of mad men : race and gender inequality inside American advertising agencies / Christopher Boulton -- Governing taste : packaged foods, inscription devices, nutrition, and the child / Charlene Elliott -- Social institutions -- The new refeudalization of the public sphere / Jamie Warner -- Rate your knowledge: the branded university / Sarah Banet-Weiser -- Now hear this : the state of promotion and popular music / Devon Powers -- Property porn : an analysis of online real estate advertising / Jacqueline Botterill -- Everyday life -- "Brand you!" : the business of personal branding and community in anxious times / Christine Harold -- Back to the future : gifts, friendship, and the re-figuration of advertising space / Iain MacRury -- Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits / Mara Einstein -- From advergames to branded worlds : the commercialization of digital gaming / Sara M. Grimes -- The environment -- The "crying Indian", corporations, and environmentalism : a half-century of struggle over environmental messaging / Robin Andersen -- Behind the green curtain : constructing the green consumer with contemporary environmental advertising / Colleen Connolly-Ahern and Lee Ahern -- The paradox of materiality : fashion, marketing, and the planetary ecology / Juliet B. Schor.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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|a Advertising.
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| 650 |
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|a Branding (Marketing)
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| 650 |
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|a Social media.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a McAllister, Matthew P.
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| 700 |
1 |
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|a West, Emily.
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| 710 |
2 |
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|a ProQuest (Firm)
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1125172
|z Click to View
|
