Storytelling in business the authentic and fluent organization /
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| Format: | Electronic eBook |
| Language: | English |
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Stanford, Calif. :
Stanford Business Books, an imprint of Stanford University Press,
2013.
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| Online Access: | Click to View |
Table of Contents:
- Why explore storytelling in business?
- A framework for organizational storytelling
- Stories about strategy : Schering-Plough
- Schering-Plough : lessons learned
- Stories and the corporate brand : Chevron
- Chevron : lessons learned
- Digital stories for business : FedEx
- FedEx : lessons learned
- Storytelling workshops for change : Philips
- Philips : lessons learned
- Ending with a beginning.