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01831nam a2200373 a 4500 |
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EBC1124458 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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120904s2013 caua sb 001 0 eng d |
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|z 2012035315
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|z 9780804768719 (alk. paper)
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|z 0804768714
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|a 9780804784955 (electronic bk.)
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|a (MiAaPQ)EBC1124458
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|a (CaPaEBR)ebr10656283
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|a (OCoLC)828793652
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HD30.3
|b .F667 2013
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|a 658.4/5
|2 23
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1 |
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|a Forman, Janis.
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|a Storytelling in business
|h [electronic resource] :
|b the authentic and fluent organization /
|c Janis Forman.
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| 260 |
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|a Stanford, Calif. :
|b Stanford Business Books, an imprint of Stanford University Press,
|c 2013.
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| 300 |
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|a xiii, 287 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
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0 |
|a Communication in management
|v Case studies.
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| 650 |
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0 |
|a Business communication
|v Case studies.
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| 655 |
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4 |
|a Electronic books.
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| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1124458
|z Click to View
|
