The business of champagne a delicate balance /
"The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights...
| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York ; London :
Routledge,
2012.
|
| Series: | Routledge studies of gastronomy, food and drink
|
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- pt. 1. Context
- pt. 2. The place and the land
- pt. 3. Creating the myth and selling the wine
- pt. 4. Managing the industry
- pt. 5. Reflecting on champagne.