The business of champagne a delicate balance /
"The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York ; London :
Routledge,
2012.
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| Series: | Routledge studies of gastronomy, food and drink
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| Online Access: | Click to View |