Workers go shopping in Argentina the rise of popular consumer culture /

"Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Peron's reign. She examines the social and political changes that oc...

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Bibliographic Details
Main Author: Milanesio, Natalia, 1974-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Albuquerque : University of New Mexico, c2013.
Subjects:
Online Access:Click to View
Table of Contents:
  • Industry, wages, and the state: the rise of popular consumer culture
  • Surveys and campaigns : discovering and reaching the worker-consumer
  • Commercial culture becomes popular : advertising and the challenges of a changing market
  • How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers
  • Love in the time of mass consumption
  • Tales of consumers : memory and working-class material culture
  • Epilogue : consumer culture today.